Thriving in startups - Brett McGrath

Brett and I met at a B2B marketer mastermind led by Jay Acunzo, a previous guest.

 

In the mastermind, Brett was working on The Juice, and I was working on the premise of this very show, The Startup Revolution.

 

We kick off this episode by discussing what it takes to go on vacation without your laptop. And I must admit that I am very guilty for not turning off my laptop during holidays this year - and planning to be better at it again.

 

Brett McGrath is The Juice's VP of Marketing and the Modern Day Marketer podcast host. We discuss the difference between working for a small early-stage startup vs. bigger and more corporate companies.

 

This is really a conversation of two marketers feeding off each other, talking about personal brands in B2B, pipeline creation, email marketing, experimentation, and building a brand.

 

⭐More about Brett McGrath

 

Brett has spent 13 years in the B2B SaaS industry in various marketing functional and leadership roles. His passions are messaging and positioning, sales alignment, demand generation, and content creation. Brett is highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. He’s results-driven and believes it's all about bringing in the right people.

 

⭐Follow Brett on social media:

LinkedIn: https://www.linkedin.com/in/brettmcgrath/

Twitter: https://twitter.com/IndyMcGrath 

Company website: https://www.thejuicehq.com/ 

Podcast & Newsletter: https://www.thejuicehq.com/modern-day-marketer  

 

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